Re: The new Dairy Queen Commercial
Posted: Tue Aug 11, 2009 6:31 pm
Oh yeah, I can see how this would conflict Emi.darkblade986 wrote:That, and it's a convenience thing. I recall seeing that commercial and DQ pledged to donate any and all profits from those things to the foundation (which means cost of sale minus cost of production). I'd probably guess that to be somewhere in the $0.50 to $1.00 range, maybe a little more. Consider how many people actually knew about the foundation to begin with, then consider how many of them knew the address or a location where they can send donations to. When a big company like DQ provides an exceptionally convenient way for you to donate, even if you aren't actually 'donating,' they have provided awareness and more donations than they would have received otherwise.
Kind of makes you wonder how Emi would feel about this...
"But just one Blizzard!"
"It's bad for your health!"
"But it's for the children!"
Also, you have a very good point that the commercial itself is a very lage donation to the foundation just in the publicity let alone any other consideration in funds raised. Charity is just like any endeavor in the commercial world; it doese not matter how good you product (charity) is if no one even knows it is for sale (how to donate).
